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Pan-African Weekend

Celebrating Pan-African Excellence
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1. Needs

The Pan-African Weekend needed to create content and conversation around the upcoming event. Each year, they wanted to ensure that press coverage, online buzz and the content that the parent company, Face2Face Africa, was producing helped portray the magnitude of the event, and attract attendees.

2. Process

I've worked in various capacities over the years to support Pan-African Weekend. I've handled marketing and press for the event, directed social media strategy and engagement, wrote content, including speeches, press releases and articles, and live tweeted the event.

3. Results

My efforts for each Pan-African Weekend event that I participated in ensured the event had an adequate online footprint, from twitter to instagram and facebook. In addtion, the list of press pass holders was effiently organized and each media oulet followed up with post-event. These efforts, in addtion to evergreen content written on the website, ensured that the Pan-African Weekend's digital footprint was ignited well before the event and endured long after.

Project Details

Client: Face2Face Africa

Date: 2014 - 2017

Online: www.paw.face2faceafrica.com

Categories: Social Media, PR, Copy Writing

The Pan-African Weekend is a an annual event of bringing together the African diaspora to celebrate Pan-African excellence. From Thursday to Sunday, the weekend is jam packed with various events that allow for networking, learning and relishing in the beauty that is Pan-Africans coming together to celebrate and uplift each other. The weekend's signature event is a formal gala that celebrates trailblazers from various industries including the linkes of Rev. Al Sharpton, Wyclef Jean, Boris and Nicole Kodjoe, Alek Wek, Vanessa De Luca - the Editor-in-Chief of ESSENCE megazine, and many others.

In addition to the Pan-African Weekend, I've worked with Face2face Africa in other capacities, particular as a contributor to their site. I've written pieces on natural hair in Nigeria, vices holding Nigeria back, and much more.

Photos courtesy of Face2Face Africa.


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