Branding, Creative Direction
Kohidu is a travel and food inspired skincare line focusing on scrubs. Their first two products were a coffee scrub and a bissap (hibicus) scrub. The creator was excited to bring her love for travel, natural ingredients and skincare to the Nigerian market, and she wanted to make sure she did it in a thoughtful and educational way.
A lot of thought and care went into making each package of Kohidu products. Throughout my time consulting for this client, I wanted to ensure that was always highlighted. It's what inspired the photoshoot in which audiences could see the simple and loving ingredients that went into the product. In addition, I centered that educational and value add aspect of the brand to help direct the socail media and marketing strategies. It was a joy to work with such a young company that was excited about the products they made and simply wanted to take them to the world with their best foot forward.