The Black Love Experience

Community, all the vibes, & supporting Black businesses
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1. Needs

I was the marketing lead for the Black Love Experience Part 4 and 5. Both times the needs were the same: 1. get people excited and talking about the Black Love Experience and 2. sell tickets. The BLE team needed me to come on to lead the overall communication strategy and build the digital presence of the event.

2. Process

I was able to bring together press relations, a varied marketing strategy and a unique digital footprint for BLE. Both years, I dramatically grew their Instagram following leading up to the event. I organized a bus ad and an ambassador program, coordianted blog posts and day of social media coverage and ran several campaigns to generate creative content, build engagement and drive ticket sales.

3. Results

Overall the full package offered to the BLE 4 and 5 ensured maximum penetration of all marketing efforts as they all worked in unison to achieve the same overall goal: promote Black Love Experience and sell tickets. Through content writing, digital marketing, press liaising and other unique approaches, I ensured that the BLE team was able to put on the event of their dreams and reach the audience they wanted. Bonus? They sold out of tickets both years!

Project Details

Client: Nubian Hueman

Date: 2016 - 2018

Online: www.blackloveexpereince.com

Categories: Communication Strategy

The Black Love Experience is an annual event organized by Nubian Hueman, a DC based boutique that celebrates melanin kings and queens. BLE brings together vendors, artists, activists, and more for an evening of great vibes, love and celebration. With shopping experiences that support Black owned businesses and performances and workshops that teach and uplfit - there's something for everyone
Working with the Black Love Experience team has been an amazing opportunity to see how the Black community comes together to celebrate each other across the diaspora. I mostly worked on the event remotely - while living in Nigeria, but through dedication and hardwork, we've put on absolutely successful events.

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